The primary consideration in deciding how you rank locally is the amount and nature of references and NAP consistency over your references on the web.

What does NAP stand for? It stands for your business NameAddress, and Phone Number. It’s a critical factor in local SEO and influences which companies Google and other search engines show for local website searches.


Individuals in the internet marketing community frequently allude to events of your business NAP information around the web as a citation.


A citation is when your business NAP data shows up on directory sites like this one including some of the bigger sites like Yelp or Angie’s List, newspaper articles, blogs posts, etc.


In basic SEO terms, a Local Citation is just where your organization is mentioned on other websites and places found on the Internet.  NAP references are utilized vigorously in helping you to rank in local search results like Google local business.


Google and the other search engines cross-reference and validate your NAP information across an assortment of sites as an approval that you are a true blue business.

For example, it’s incredibly unlikely that a bogus website (i.e. not a real business) is going to have a physical address listed on their website let alone consistent NAP information on sites ranging from local directories and Yelp to the Internet Yellow Pages.

The more “local citations” you can build up with consistent NAP information, the better it is for your Google Business listing and your Google + page and website listings.

Not sure if all of this works? Well, the proof is in the pudding. Check out our real-time search results page to see some of our listings live on Google. We are the only business listing website that will rank your business once on Google for a key phrase of our choice for free.