How to Ensure Business Listing Shows Up In Search


July 29, 2018 Facebook Twitter LinkedIn Google+ Business Directory Listings,free advertising sites,small business SEO


How to Ensure Business Listing Shows Up In Search

Making sure your business listing shows up in search is not that difficult.

I’m going to share some basic tips with you. It will help your listing stand out in a search. If you’re going to take the time to build citations, don’t bury them in the SERP. Try to make them rank. Let me show you how.

Do you have a Google and Bing My Business Pages? Every business should have a Google my Business Page. If you don’t have one, I suggest you go out and build one right away. Google & Bing My Business is providing a lot of information in search.

I consider Google and Bing Business Pages the king of business listings. I’m going to show you how to piggyback on your Google and Bing listings. It will help your directory listing show in search.

Building Citations with Directory Listings

First of all, let’s talk about listings and building citations. Business listings are GENERIC. The purpose of building them is to give your business exposure on the web. Having multiple listings will benefit your local SEO efforts.

Multiple listings are better than having one listing from your website. Google will check and index all your listings around the web. The information should match your Google business page. It reinforces that you’re running a trustworthy business.

Ranking a Business Listing in Comparison to Ranking Keywords or key Phrases.

Don’t confuse ranking a listing with ranking a keyword or key phrase. Ranking your company for a key phrase will take effort and research. Sure you can do it organically. The competition is fierce. You will need to do more research. Plus you have many other factors to consider. This is not what this article is all about. We’re talking business and directory listings.

Here are some things you should do to help Google find and index your listing. So, what do directory listings that are ranking in search have in common? We found out by testing and ranking many listings. Listings with the business name, city, state and zip in the title will help your rankings.
Businesses have similar names in different state and countries around the world. Don’t leave it to chance with Google. Be specific as to your location in your description and title.
When building your listing, put contact information in the first paragraph of your description. You will stand a better chance of showing up in search. Also, do not underestimate the power of a phone number in search.

directory listing formatting

How to format a directory listing

Try it yourself. Search for a business on the web and view the business listing results. You will see that the results in the top ten(10) all have something in common. Name and contact information in the first two lines of the description. That the section that will show in a Google snippet. City, State, and Zip-codes are essential for ranking a business listing.

Accident Lawyer John Fagan 3965 Scenic Drive Middleburg, FL 32060

Another good indicator is to check your intended title phrase in a Google search. Did it bring up the company’s Google my Business Page? If it brings up the company’s Google my Business page, then go with that phrase. Put it in your title, and in the first line of your description.

A phone number in your snippet will help you rank. Phone numbers are important ranking factors. Try it for yourselves. Search a phone number on Google.

Put the exact information that is in your Google My Business listing Page in your description it will help you rank.

I know you have to add that information in the other areas when building your listing. But that’s not what I’m talking about. You also need to add it to the first paragraph of your description.

When creating your listings, title information is essential. Your business name, State, and Zip-code in the title will help you rank faster. There are other factors to consider, but this is a good start. Be patient this is organic work.

It will take an average of thirty to sixty days. We track all listings. Whenever you start ranking, we will post it on our Top 50 Ranking Businesses BusinessNap

 

 

 

 


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