The problem with Small Businesses and Website promotions

January 13, 2018 Facebook Twitter LinkedIn Google+ small business SEO

Small Businesses and Website

Small Businesses and Website

Every small business should include at least one, if not multiple, forms of SEO (search engine optimization) in their marketing strategies. Nearly every Internet user, ever — if not every single one — relies on Google for answering their questions. Many small businesses are not experienced in search engine optimization and look to traditional marketing, like TV or radio advertisements, to market their products and services.

Despite their former effectiveness, many traditional marketing methods are not affordable choices for small businesses. TV ads are pricey and only run several times per day, excluding many potential customers from learning of what your small business offers. Now if you have deep pockets and money is not a problem Them, I say sure go for some TV ads and whatever form of advertising that suits your fancy.

A 2008 study by business experts at WebVisible/Nielsen identified 86 out of 100 consumers first look to search engines to find locally-based solutions. As technology increases at an exponential rate, even more consumers are certain to rely on the Internet for finding businesses. The advent of smartphones provides a wealth of knowledge to consumers in seconds by using search engines.

When daring, risk-taking individuals started to discuss the idea of opening a new business, budgeting for SEO wasn’t part of their plans. No guidebooks were provided, informing them about the importance of a properly optimized website and the on-going keyword research involved in competing and gaining visibility in there Neish. 

Who are “they”? Small business owners in all fields of business. Retail stores, home builders, and plumbers all fit the bill of “they.” All sorts of small business owners have no web design experience or knowledge of how to create business-related websites. Unlike large corporations, understanding how to weave SEO practices with company websites weren’t part of small business owners’ initial plans. 

Those small businesses got websites to represent their offerings just because technology is trending and, everyone else had a website and had no idea how to use SEO or promote their sites. Most small businesses don’t have the money or human capital to promote their websites. Small business owners fit the bill of “mom-and-pop” stores, just trying to survive in ever-competitive business environments — they don’t know how to excel in website promotions.

As those mom-and-pop, tiny businesses have few available resources, most of their websites were put together by friends, family, or with free website hosting sites. Most of these people have no idea about the fundamentals of on-page SEO. Many such sites are capable of representing businesses with pretty pictures and fancy splashy pages, but that as far as it goes. Thet lack the knowledge and expertise to take the site to the next level. They don’t have a clue about trendy web practices, using on- and off-page SEO, or properly using HTML tags.

These businesses usually don’t know how to set up Google or Bing accounts to review website performance. That’s what’s wrong with smaller-sized businesses and their lack of website promotions.


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