Understanding keywords and how they work

June 9, 2017 Facebook Twitter LinkedIn Google+ free advertising sites,small business SEO

Understanding keywords

Understanding keywords and how they work

As a small business owner of a website, you need a proper understanding of keywords and how they work. No one cares about your business name or domain name when they are searching for a product or service on the net. It’s not relevant at this point. Unless of course, you know of a business and, you would like to contact them to use their services.

About web search

The majority of people don’t know who they want to hire, What they do know, is that they need to find a local plumber to fix a leak or to install a new pipe. So what do they do, they open up the Google browser and start typing. The words they enter into the search box are called keywords and phrases.

They may type something like “ plumber near me’ or “plumbers in Ottawa.” And so on. Google returns search results of a list of plumbers that matches the search criteria. Now the list of names gets important because the search results have provided you with a list of plumbers in your area and you get to choose one.

My point is as a small business just owning a website is not enough. The majority of searches are done by keywords and not by domain name. (The average person does not know your domain name) You need someone with experience in search engine visibility to ensure that your site gets the traffic it deserves.

Not sure if all of this works? Well, the proof is in the pudding. Check out our real time search results page to see some of our listings live on Google. We are the only business listing website that will rank your business once on Google for a key phrase of our choice for free.


Do you know what keywords your website is currently ranking for online? Keywords are crucial for every business website as they drive targeted web traffic to your business for free. When done well, using the right keywords can elevate your business into the top twenty-five of a Google search.

Before we get into the details of what you need to do to rank effectively for certain keywords, some of you might be wondering, “what is a keyword?”

Keywords are the words and phrases that Internet users type into the search box of a search engine, such as Google, to find what websites that match what are looking to find.

Some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred. At the same time, some high trafficked keywords are very competitive online because many businesses are trying to get referrals and traffic from users when they search for those keywords while others are not. In choosing a keyword for your business, it is critical to put some time and thought into researching keywords. you need to implement strategies when examining keyword difficulty.

Web designers are not SEO people

Here is another fact you need to know. Most web designers and developers do know much about search visibility. Sure they can build you a beautiful website for under $1000.00, but that’s not going to get your business onto the first page of Google. Most small businesses try to get a new website done for as cheap as possible. Let’s face it, small businesses and ma pa operations don’t have the budgets for search visibility like a large business, and we at Business Nap understand this fact. It could get expensive. Search visibility is different from web developing, it involves building your domain authority and that requires time effort and research of your competition and selecting the right keywords for your site.

Large Companies and Corporations

Did you notice that I did not refer to them anywhere in this article except now? That’s because digital marketing is part of their DNA and its common for them to have in-house teams doing and tracking thousand of keywords daily in the course of their day to day activities. Large retailers compete among themselves daily for keyword and (SERP) search results page position. They understand that search engine optimization and marketing is a regular part of doing business.

Listing your small business on free business directories is one of the many healthy things you need to do to for your small business. You get additional free visibility for your business and the most important benefits of listing with us is a citation and a backlink to your business website. Gaining citations on the web is one of the many aspects of building your domain authority.